Conference: When Wine Reinvented Itself

When Wine Reinvented Itself: Breaking the Rules to Promote Creativity

The Wine and Tourism Chair and the MAESTRO (Management in the Arts, Environment and Society: creaTivity for Real Outcomes) research cluster at EM Strasbourg are joining forces to offer an original conference in a surprising location. 

This event, which is part of a series of conferences jointly organised by ADT (Alsace Destination Tourisme) and EM Strasbourg, will bring together academics and practitioners to discuss innovation and the reinvention of codes in the wine industry. The aim of this series of conferences is to shed light on and discuss innovative avenues of development for professionals in the wine and/or tourism industries.

After reviewing the cultural and creative industries and their impact on the world of wine, two round tables will explore new perspectives: 

• Rethinking entrepreneurship and gender: traditions, transformations and trajectories of women in viticulture:

• Coralie HALLER, Lecturer-Researcher, HDR, EM Strasbourg, University of Strasbourg
• Eve LAMENDOUR, Senior Lecturer, HDR, IAE La Rochelle
• Mathilde BLEESZ, Sales and Administrative Manager, Domaine Léon Bleesz

• Rethinking the role of the wine estate in its territorial ecosystem: the contribution of artistic methods and new forms of governance: 

• Amélie BOUTINOT, Professor, EM Strasbourg, University of Strasbourg
• Inès CORINTO, PhD student, University of Lorraine
• Massimo CARLETTI & Maria-Grazia SEGRETTI, Domaine Podere Sabbioni, Marche, Italy

A discussion session will conclude the conference. 
A cocktail reception will provide an opportunity for further discussion.